Business · Pop-Psych

Contagious television shows, taco shops, oh my!

Berger, J. (2013). Contagious: Why Things Catch On. New York: Simon & Schuster
I always find the topic of what makes something go “Viral” or in this case “Contagious” actually catch on fascinating. If you were to tell someone 15 years ago that a video had gone “Viral”, they would have looked at you in confusion. But now, a video or a hashtag spreading like wildfire is a common occurrence. With the globe connected and expression enabled to reach many in mere seconds to a wide audience, it seems only natural that this is possible. Netflix television shows, Taco shops for Taco Tuesday, mundane cleaning products or fan fiction jokes are all subject to become contagious.


Grit and Success

Years ago in college I would sometimes receive the compliment, “you are really smart”, to which I would reply, “No, I just work hard”. “Grit: The Power of Passion and Perseverance” by Angela Duckworth is a journey through various anecdotes about people and studies exemplifying success, not due to innate talent but hard work. The path to success is to be mindful, deliberate and strategize long term. Even though I consider myself to have certain higher level of grit, this book has been insightful and certainly relatable.


Bolster Content Exposure

Captivating my interest in the first chapter, Schaefer proclaims that “we’re firmly in the third digital revolution” (Shaefer, 2015, p.11). I asked myself at this point what this precisely meant, hence pulling me in to read further.