Business · Pop-Psych

Contagious television shows, taco shops, oh my!

Berger, J. (2013). Contagious: Why Things Catch On. New York: Simon & Schuster
I always find the topic of what makes something go “Viral” or in this case “Contagious” actually catch on fascinating. If you were to tell someone 15 years ago that a video had gone “Viral”, they would have looked at you in confusion. But now, a video or a hashtag spreading like wildfire is a common occurrence. With the globe connected and expression enabled to reach many in mere seconds to a wide audience, it seems only natural that this is possible. Netflix television shows, Taco shops for Taco Tuesday, mundane cleaning products or fan fiction jokes are all subject to become contagious.

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Pop-Psych

The Common Sense Point

I picked this book up upon the recommendation of a friend. With an ongoing curiosity about the world around me, this book sounded a good fit. As someone who works with data, I am well aware how something small can be magnified or have larger implications to an entire procedure. As Malcolm Gladwell (2003) states, “sometimes big changes follow from small events” (p.19).